Rubberband, LLP is a transformation design studio founded by María de Mater O’Neill and Arthur Asseo on 2008, where professionals of diverse backgrounds are invited to collaborate. Our services go from creation of accessible websites for the blind, to exhibitions, book and typography designs, just to name a few. Our motivation is the quest for innovation in our service, production methods and organizational structure, always with a socially responsible frame of mind.
Our Mission is to engage in a socially responsible design practice when it comes to the members of our team, our clients and society in general. Our Vision is in the next five years to become a team that can innovate in the design practice while making a living of it.
We believe our designed products are of axiological value (Archer, 1980), meaning that they can influence society by the economic, technical, cultural, moral and, ethical values they possess. Rubberband, LLP uses an empathic approach to the end user. Using Schön’s Reflection in Action methodology (Schön, 1983), Rubberband, LLP promotes the development of new knowledge that integrates the specific circumstances of the community; thus we can manage quick, real-time adjustments in our decision-making process without improvising, which can sometimes be irresponsible. Rubberband, LLP’s commitment to the social values of the design practice is evidenced in our mentoring program for young designers, our interest in contributing to the solution of ill-defined problems –such as those of the health industry- and, our constant efforts to publish and disseminate the findings of our research.
We use a work methodology that allows the growth of the values declared in our Mission and Vision statements. Working in close collaboration with clients and designers we work to fulfill our clients’ needs, as well as the needs of our clients’ clients, the end users. The offer to our clients is the chance to work in a socially responsible way with experienced d
- BID10 Bienal Iberoamericana de Diseño, Madrid 2010