About Us
We are an international award-winning design and branding firm located in the wine country just North of the San Francisco Bay Area. We have been helping companies succeed for 17 years.
In the last decade, the ubiquity of internet-based communications has vectored us into a new way of seeing branding and marketing communications... based on communities that cluster around interests. We like to call it Tribal Branding.
Driven by 'tribes', or interest groups, modern brands speak their own dialects or fade away. The voice, the tone and the aesthetic of various 'tribes' vary widely--so they know one of their own instantly. Brands no longer create audiences or speak to general demographic groups--they find the right tribes and live and breathe the tribes' ethos. This is the future of marketing communications.
Our mission is to make our clients succeed by teaching them about this new paradigm and by putting this philosophy into practice.
We always start from 40,000 feet and work our way back down to the ground level. Doing this often solves myriad present and future problems and makes the roll-out items spot-on from a branding standpoint.
We are often told by clients that they thought they were hiring a design firm and ended up with a valued branding partner.
We are known for our work creating and rolling out brands such as TruRoots Organics, which we created from scratch. It is now the top seller in its category. Our expertise in product packaging design has earned us several awards and created success for many clients.
If you have an idea for a product line but aren't sure where to start, call us!
Awards
- Gold award Creativity International 2011
- Gold Quill Award Communication World 2011