Y Studios

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About Us

Y Studios is an award-winning Industrial Design and Research consultancy in San Francisco with extensive experience in product, packaging, footwear, research, interface and graphic design.


We are an idea generator. We conduct socio-cultural research to spark innovation and inform our designs. We help our clients search for opportunities and identify underserved categories to come up with solutions that fit better into our lives in ways Beautiful, Useful, and Meaningful.

Our designs are unique and iconic but what’s really more important to us is that they are culturally appropriate for the intended markets.

The ultimate goal is to help our clients see, understand and translate the bigger picture into actionable business strategies and innovative product solutions.

With a diverse clientele from around the globe and from start-ups to Fortune 500 companies, Y Studios’ creations are on-brand, innovative and cost-effective.


Comparative Analysis
Industry & Consumer Interviews
Consumer Insights
Lifestyle Persona Analysis
Visual Trend Analysis
Concept Scenario Creation & Development
Custom Trend Mapping
CMD & CMF Strategy
Cultural Immersions
Design Thinking

Industrial Design
UI & UX Design
Brand Identity
Packaging Design
Product Development
Innovation Workshops
Human-Robotic Interaction
Concept Generation / Product Visualization
Surfacing / Solid 3D CAD Modeling
Prototyping & Engineering Support
Vendor Liaison


ID position, contracting, and internship inquiries:
We are not currently hiring, however if you would like to send us a PDF or web link of your portfolio to hello@ystudios.com, we will keep it on file.

Follow us on Linkedin (www.linkedin.com/company/y-studios) and on Twitter (@ystudiossf) for the most up-to-date info on when we are actively seeking applicants.



  • Best Product IDEA International Design Excellence Awards 2005
  • Best of Audio CES Innovation Awards 2005
  • Best Product iF Design Awards 2005
  • Design Award Red Dot 2005
  • Honoree CES Innovation Awards 2007
  • Honorable Mention IDEA International Design Excellence Awards 2008
  • Winner SPARK Awards 2008
  • Gold iF Design Awards 2009
  • Finalist IDEA International Design Excellence Awards 2011
  • Bronze IDEA International Design Excellence Awards 2013
  • Curator's Choice IDEA International Design Excellence Awards 2013
  • Design Award Red Dot 2013
  • Silver IDEA International Design Excellence Awards 2014
  • Innovation Edison Awards 2015
  • Finalist IDEA International Design Excellence Awards 2015
  • Design Award Red Dot 2016
  • Honoree CES Innovation Awards 2017
  • Design Award Red Dot 2017
  • Design Award Red Dot 2017
  • Electronics Award Good Design 2017
  • Electronics Award Good Design 2017
  • Honoree CES Innovations Award 2018


  • IDSA
  • Designers Accord
  • The Design Alliance
DAThis firm is an adopter of the Designers Accord


  • Sonos
  • Tivo
  • Keen Footwear
  • Every Man Jack
  • Johnson & Johnson
  • Griffin Technology
  • Unilever
  • Activision
  • Chrome
  • Enphase Energy
  • O2
  • Philips
  • Bug Labs
  • Light Blue Optics
  • Peregrine
  • PolyVision
  • Mizuho OSI
  • Pacific Biosciences
  • ByteMobile
  • Ahnu
  • Motorola
  • Microsoft
  • Sony
  • Samsung
  • Chrysler
  • Cisco Systems
  • Chase
  • Bacardi
  • LG Electronics
  • Omni Cell
  • Pepsi-Co
  • Sphero
  • Cor
  • Vigo Technologies
  • VAVA
  • Wyss Institute at Harvard University
  • Proceq
  • LG Electronics
  • AJA
  • Keen Footwear
  • Activision
  • Hewlett Packard



Y Studios


  • Industrial Design
  • Research
  • Design Management

Typical Project Budget

Not Specified


Whether just one phase or full product development, discover how Y Studios can create innovative product solutions within your budget.

Main Office

424 Treat Ave.
Suite B
San Francisco, CA 94110
United States


Wai-Loong lim
phone: 415-863-3623
Website: www.ystudios.com hello@ystudios.com

Social Media


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