RKS is a strategic design consultancy delivering human-focused solutions with global impact, widely recognized for its multidisciplinary work in research, strategy and design. Founded in 1980 by Ravi Sawhney, RKS has created highly original solutions for clients such as LG, Medtronic, JBL, PepsiCo and HP, by focusing on consumer psychology while utilizing its Psycho-Aesthetics® methodology. RKS leverages insight to create strategies, build brands and achieve bottom-line success for its clients, and empowers consumers with compelling designs and experiences. A 2011 product design finalist of the National Design Awards, RKS has won more than 135 design awards globally, and been issued more than 200 patents on behalf of its diverse international clientele.
RKS provides services that span the entire product and service development process, including: definition, stakeholder alignment, consumer studies fueling insights into their true needs and aspirations, market and channel analysis, industrial design, engineering, IP navigation, in-house rapid prototyping, packaging/ communications design and overseeing the final transition into production or implementation. Based in Southern California, the firm is widely known for Psycho-Aesthetics®, the philosophy of emotionally connecting consumers to brands through design. That philosophy is a central focus of Predictable Magic, which was recently released by Wharton School Publishing.