Formation Design Group

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About Us

Formation creates innovative products for a diverse range of clients. Our focus is new product innovation with an emphasis on challenging assignments. We embrace difficult problems, becoming involved early and remaining engaged until solutions stand on their own. We believe the secret to successful product development lies in lean teams capable of strategic thinking and tactical execution.

• 2014 IDEA Gold Award - The design research for the new Deltair SCBA for Avon Protection was recognized with an Industrial Designers Society of America, International Design Excellence Award (IDEA). The IDEAs are presented by the Industrial Designers Society of America in association with the Henry Ford Museum, Core77 and Curve Magazine. They represent one of the highest honors for product developers and the Industrial Design profession.

• Formation’s premium aircraft seating concept was featured in the March 2011 issue of Aircraft Interiors International Magazine. The new lie-flat seating concept represents the next major evolution in premium seating. The configuration features lie-flat beds arranged to allow seat counts comparable to traditional angled flat seats while providing larger beds compared to staggered arrangements. This highly efficient arrangement is made possible by the use of vertical cabin space through a small elevation change incorporated into every third seat. Formation is seeking airlines or seat manufacturers to license and co-develop this patent pending concept.


  • IDEA Gold Award - Avon Protection Deltair SCBA IDSA 2014
  • IDEA Silver Award - NCR 30 Series Terminal IDSA 2012
  • Medical Design Excellence Award - MMJ Labs Buzzy MD+D 2011
  • Good Design Award - Crown ESR 5000 Good Design 2010
  • IDEA Gold Award - Crown GPC 3000 IDSA 2009
  • Best of the Best - Crown TSP 6000 Red Dot 2007
  • IDEA Silver Research Award - Airbus Spice IDSA 2007
  • Product Design - Crown TSP 6000 iF Industrie Forum 2006
  • IDEA Gold Award - Siemens Symbia IDSA 2006
  • IDEA Silver Award - Safe-Vent Arterial Syringe IDSA 2006
  • IDEA Silver Award - Crown TSP 6000 IDSA 2006
  • IDEA Silver Award - Crown PE 4000 IDSA 2004
  • Crown PE 4000 ID Magazine 2004
  • IDEA Silver Award - ORS Multiple Organ Therapy Unit IDSA 2003
  • Peoples Choice Award - Avon Protection Deltair SCBA IDSA 2014
  • IDEA Bronze Award - Crown GPC with QuickPick Remote IDSA 2015


  • IDSA
  • APMM


  • Airbus
  • Ingersoll-Rand
  • Jarden Consumer Solutions
  • Coca-Cola
  • Humminbird
  • Crown Equipment Corporation
  • Siemens
  • NCR
  • Brass Eagle
  • Kimberly-Clark
  • MMJ labs
  • Organ Recovery Systems
  • Cooper Lighting
  • Hach Company
  • Caterpillar
  • E-Z-Go Textron
  • Hunter Engineering
  • Penn
  • Kodak
  • CryoDynamics Inc.
  • JT Sports
  • Hill-Rom
  • Jackson Safety
  • Avon Protection
  • Xerox



Formation Design Group


  • Industrial Design
  • Interaction Design
  • Strategic Consulting

Typical Project Budget

Not Specified


Main Office

555 Dutch Valley Road
Atlanta, GA 30324
United States


Robert Henshaw - Philip Palermo - Russell Kroll
phone: 404.885.1301
fax: 404.885.1302

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