About Us
Wink was founded by Scott Thares in 2000 as a means to provide effective design and communications solutions that impact both commerce and culture.
Wink is an internationally recognized strategic brand design company that aspires to create solutions that impact both commerce and culture. The Minneapolis-based firm was named as one of the Style and Design 100 by TIME Magazine for their work with clients such as Target, Nike, MTV, Express, American Eagle Outfitters, Turner Classic Movies, JCPenney’s, The Limited, Macy’s, Neiman Marcus, Thymes, Gaiam, Minnetonka Moccasin Co., and The New York Times. Work is included in the permanent collection of The Chicago Antheaum Museum, the Library of Congress, and the Cooper Hewitt National Design Museum.
What Makes Wink work:
1. We are story tellers, thinkers and designers. We understand every brand has a unique personality and its own story to tell; we explore, craft and cultivate that story with honesty,integrity and originality.
2. We work smarter, not harder. We ask our clients to be involved and engaged because we demand a lot from ourselves. We truly collaborate & partner with our clients.
3. Each and every project has a firm footing in strategy: where the business wants to go and the road map of how to get there. We understand how to work with a holistic understanding of the entire design process.
4. From a creative focus, Wit is our brand personality. It’s in our DNA and namesake. It’s that sensibility that we creatively bring to the table that makes our creative different from the competition.