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Mr. Coffee Optimal Brew

Client: Jarden Consumer Solutions

To help Mr. Coffee brew a faster — and hotter — pot of coffee, we started by deconstructing a variety of coffee makers in order to take a closer look at how we could build a better machine, both in terms of functionality and design.

The breakthrough came when we decided to omit the troublesome heating plate — the standard heating element in a drip coffee maker — and instead heat the water to the ideal temperature in a small boiling chamber right next to the beans.

Our engineering team's rigorous testing proved that our new internal setup not only made the operation faster, but made hotter, better-tasting coffee as well by not overly scorching the beans.

In addition to creating the best-selling Optimal Brew, we've also continued to collaborate with Mr. Coffee on a range of drip, single-serve, and specialty-beverage machines that share the same iconic design language.


Awards

Chicago Anthenaeum Good Design Awards 2011, Appliance Design Magazine Excellence in Design Awards 2011


Tags

branding coffee Coffee maker Engineeing development Industrial Design Mr. Coffee Product Design Styling Branding


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