About Us
ruef believes in nurturing good ideas with good design. Specifically, we strive to be the foremost design and innovation consulting firm that merges art and engineering with sound business principals and development strategies.
We are good at innovating. It’s what we do. It’s our passion. ruef’s owner, lead designer (and namesake), Zack Ruef, is a patented inventor and award-winning 3D designer. He leads a team of enthusiastic inventors and innovators, and we’re constantly creating new ideas and avenues of success for those ideas. Our passion to create extends to those who may not otherwise have a road to creative strategy, including business owners, companies, entrepreneurs, artists, engineers, designers, inventors, and more.
In addition to traditional design, creative writing, branding and go-to-market strategies, ruef is capable of creating designs for product and industry problems of form, usability, and physical ergonomics. Our product and industrial design services are intended to improve the aesthetics, functionality and/or usability of a product or design, and may also be used to improve the product’s marketability and even production.