Renfrew Group International

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The New Pictar iPhone Camera Accessory

Client: Miggo

Renfrew Group International(RGi) was approached by Miggo to help develop the style and physical attributes of the Pictar and the way it communicates with the host iPhone. What has resulted is an instantly recognisable retro solution inspired by classic camera design that operates at very low power and yet allows the user to access all the controls and settings necessary for enthusiastic, even professional photography ….before they take the picture.

The design timeframe was typically quite short but RGI managed to pack all the necessary design and electronics activities into a programme that resulted in a compact product with a unique communication protocol.

Key features of Pictar include:
– Five user programmable wheels/buttons for full user control.
– Ergonomic grip for one handed use.
– Revolutionary communication between hardware and App via ultrasonic sounds.
– Compatibility with most iPhone models (4-6s and planned support for future models).
– Control over iPhone camera features not possible in the native App.


Tags

iPhone Camera Accessory Miggo Pictar Renfrew Group International


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