About Us
Precipice is a product design and innovation agency.
Our team has over twenty years experience with global brands, challenger companies, start-ups, and everything in between.
Inspirational product design isn’t comfortable.
It’s unnervingly exciting.
At Precipice we redefine the way companies achieve disruptive innovation.
We do this through a new approach called meaning-centered design. This innovates what things mean, not just what they do.
It empowers companies to define and execute disruptive innovation programmes that can’t be achieved through features, functions and performance alone.