The Mint is a parent company which distributes various brands of upscale European porcelain such as Herend (Hungary) or Kalha and Schott Zwiesel (Germany).
How to promote equally and within a common space, various brands with different tonality and spirit?
Although all brands distributed by The Mint have over 100 years of service and are known worldwide, they are new comers in China. The challenge was to expose them in a common place to highlight the identity of each brand. Similarly, we must provide for the future the ability to add or remove any of them, without the general atmosphere of the store being affected.
Octopus team designed a strict retail system based on an elegant and neutral combination of black and white, using mat and glossy materials. The light plays a key role in each shelf : surrounding the products displayed, diffuse LED lightning creates sharp reflections that highlight shapes and the quality of the finish.
