Kelray Heating are a company based in Auckland New Zealand. The project was driven around content and SEO, with the design brief aiming to push the push the NZ made element of the product. Kelray's outdoor heaters are unique, as they are the only heater to be manufactured locally in NZ. This gives them an edge over their competition, as other outdoor heating products fail to stand up to New Zealand's heavily salt-laden air which causes them to rust. Kelray's heaters are the only heaters to be constructed using marine grade 316 stainless steel.
The design of the website is intuitive and simple, driving users to make an inquiry.