Coffee-mate was challenged by competitors mimicking their dated amber glass jar and paperboard packaging. Parity forced a price ceiling in the category and Coffee-mate wanted to regain its leadership position in the category.
laga | One80 Design worked with Nestlé to achieve a category transformation in form and function to maintain brand and price leadership for Coffee-mate. Innovation Platforms focused on updating dairy imagery, improving pour dynamics and providing handling cues.
We developed a creamy-smooth, easy to grip plastic bottle for both liquid and powered products, with a non-drip spout, and positive open/reseal cues providing greater freshness and more secure handling.
