Big Red Rooster worked with Elmer’s to design, develop, engineer, and launch entirely new lines of products in stationary and arts & crafts. We grouped Elmer's products into key categories, identified line extensions, and improved Elmer's retail presence. Big Red Rooster developed the Squeeze ‘n Brush line of washable paints. Featured as a “Toy of the Year” on The Today Show, the Squeeze ‘n Brush contains the paint in the squeezable handle of the brush which eliminates the fuss and mess of painting. Big Red Rooster’s work includes:
° Consumer Research
° Validation Studies
° Product Design
° Engineering
° Packaging Graphics
° Structural Packaging
