CLIENT: Mizco International
PROJECT: Mizco imports and distributes an extensive line of cell phone and electronic accessories under 3 brand names- iEssentials, Cellular Innovations and Digipower.
The brands are sold primarily thru discount retailers in the United States, Canada and Mexico. In the value-priced segment much of the product mix can be commodity and consequently establishing of a strong brand position and a clear visual program is critical. designojo was charged with repositioning Mizco and its 3 consumer brands.
WHAT WE DID: designojo undertook a complete overhaul of the Mizco brand, including the redesign of the Mizco, iEssentials and Cellular Innovations brand identities, business papers, trade show exhibit booth, product catalogs, packaging for the iEssential and Cellular Innovations and design templates for their web site.
