StarLeaf is an exciting and ambitious new company based in the UK with its sights clearly set on the global market.
The founding partners have all worked within the telecommunication industry for many years, and wanted to develop their own high end video conference system, aimed at the professional business sector.
After researching the market, they selected Creactive Design to assist them with the design and development of their complete ‘Personal Telepresence’ system including business phone and video monitor.
The products had to have a contemporary style with links to the business environment, but also needed to emphasise simplicity of use and not be intimidating to the end user.
Creactive Design worked in close partnership with StarLeafs in-house team throughout the industrial design process from early concept designs through to prototyping and production. Timescales and risks were minimised by solid modelling all components and verifying the design by rapid prototyping prior to producing injection moulding tools from CAD data.
Creactive Design's involvement did not stop there, as we also developed the graphic treatment for the User interface (GUI), icons and labels as well as the packaging itself.
The resulting design included a business phone with high spec 8" touch screen and a 22" colour monitor with adjustable HD camera and built in high performance speakers, as well as a range of 19” rack mountable metal enclosures.
The Starleaf Video Conference System was launched in US in early June 2011 and initial customer feedback has been very encouraging.
For futher information please take a look at the StarLeaf website
