TaskRabbit provides a unique service: they connect people who want help completing simple tasks with "Rabbits", a pre-screened group of errand runners. TaskRabbit came to Cooper to create an experience-rich iPhone application" a crucial component for expanding the reach and utility of the service.
Cooper designers collaborated closely with the TaskRabbit team and with developers at Pivotal Labs to design a user experience optimized for busy" on-the-go people. With just a spin of a unique interactive wheel and a few taps" people can post a task in mere seconds, often with no typing.
After the application launched" TaskRabbit received $17.8 million in financing and is growing internationally.
