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Vapor 300

Client: Nike

Nike’s brief was to update its classic watch line, VAPOR. The sports mega-brand was looking for a watch more aligned with the needs of professional runners.

Working with a brand so intensely in-tune with its user’s needs, it was vital that we add a level of functionality to the VAPOR that would be a genuine upgrade to the existing well-liked product.

Having observed and interviewed committed runners, our design principles for the project were ‘liberation’ and ‘performance’. We wanted the VAPOR to more effectively mirror the experience a runner goes through.

Our solution was to focus on the ergonomics of the watch. Working with new Nike technology, the result was a watch boasting the first curved display screen on the market, thus echoing better the shape of the wrist. In addition, the upgraded VAPOR featured a prominent, easy access stop button, saving 3 to 5 seconds when tracking and reviewing time.

The result was a high performance watch that did indeed allow the user to run free.


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