Big Bang

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Client: Guided Therapeutics

The LuViva Advanced Cervical Scan provides non-invasive, early detection of cervical cancer. With a key goal of reducing patient anxiety, Big Bang defined a visual brand language that focused on heath & wellness and engineered a mobile system that leveraged simple form, premium finishes, tight tolerance manufacturing and high patient/care-giver interaction. LuViva provides a seamless connection between patient, caregiver, device and display and was the 2014 MDEA Gold Winner for diagnostic products.


MDEA Gold 2014


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