ZeSa is a revolutionary new fitness company. It’s system and products were invented by professional fitness trainer, founder and CEO, Shanti Rainey. ZeSa began working on their products in 2010 with initial functional prototypes that were handmade. To move forward and create product they found development can be challenging as well as having many hurdles that manufacturers can’t answer. After struggling with development on their own they came to LAVA for consulting, solutions, and innovation.
Transcending client’s ideas and inspiration in to their product and systems is at the core of LAVA process. We quickly realized the key to ZeSa’s projects was to develop a solid understanding of Shanti Rainey’s visionary products and systems. We dug into their hurdles, understood the aspirations, and created new options to resolve production challenges with design, manufacturing, as well as presented opportunities in marketing, web strategy, UI/UX, Apps, and brand evolution.