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Guitars Line-up

Client: Loog

In 2019, Loog relaunched its full guitar line-up, adding six-string models to its innovative range of three-string guitars. The current line includes three models in electric and acoustic versions: Mini, Pro, and Pro VI.

The new electric guitars feature an amp with distortion and a built-in speaker. We focused on the collection’s industrial design and led the development of electronics, working jointly with engineers and considering each solution in relation to its functional, aesthetic, productive, and commercial characteristics.

Acoustic models include traditional guitar elements to optimize functional and sound aspects, while also providing the brand’s characteristic freshness and appeal. In this project, in addition to designing the guitars, we coordinated the work of luthiers and the manufacturers themselves, so that the end product exceeded user expectations.


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