Fusta is a young company dedicated to furniture manufacturing. They design and create furniture from subtle aesthetic concepts, prioritizing the functionality and simplicity.
We designed a brand system that represents Fusta as they are: an optimistic company with a lot of ideas. The result was a brand that communicates happiness, fun and high quality through a joyful visual identity with a lot of attitude.
We developed an institutional website that introduces the company and their products and where customers can access to the customized Fusta’s Mercado shop, an e-commerce platform provided by the leading company Mercado Libre. Last, but not least, we defined a social media strategy with four conceptual axis, posts calendar and content creation in order to help the company to manage their social networks.