Experiencing an epiphany based on consumer insights and his own wife’s shaving habits, Shaveology’s owner decided that the razor needed to be reimagined, along with the branding behind it. Sprout was engaged to pivot the company from a traditional cartridge razor for men to a gender-neutral brand focused on creating a shaving experience based on skin and hair type. Simultaneously, Shaveology made the move to sustainable and commercially viable materials for their products and packaging.
Our industrial design team developed a product family including razor handle, cartridge tray, single cartridge cover, and a rigid travel case. We also designed a brand look and feel that is sophisticated, yet approachable and created a small, simple logo for easy reproduction and manufacturing. Given the wide variety of materials to be packaged, the brand look had to apply effectively on everything from the razor itself to cartons, inverted tubes, and pump bottles. With a project of this magnitude, collaboration between all design disciplines was critical to keeping each step in the process moving forward.
Sprout delivered a holistic product offering that is both inclusive and accessible. Shaveology’s non-binary design and clean aesthetic are emblematic of the brand attitude. A custom shaving experience based on skin and hair types — and not gender — positions Shaveology to appeal to a broader customer base beyond their previous demographic.