The Turtle Story

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Client: Leela Feathers

Leela Feathers is an authentic organic skin care brand based in Mumbai that offers a range of body care products for all skin types. All Leela products are a unique formulation of carefully chosen organic ingredients which are hand blended with love.

The logo is inspired from the veins of a leaf. Just like the veins of the leaf translocate the essential elements, Leela accesses the profound knowledge of Indian Ayurveda and offers it to the modern world in its purest form. The logo also resembles strands of a feather to personify the gentle love and care gone into making each and every product. As all offerings are hand-blended we needed a logo which communicates human touch and therefore the line quality is left natural.


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