Bergman associates creates modern brands. Brands that are innovative, intelligent, bold, beautiful, successful and sustainable. Brands with superior shelf-impact, stopping power and international style. Modern design. Modern packaging. Modern advertising. Modern branding.
Bergman Associates has built some of the world’s most successful professional brands. From brand naming, conceptualization and marketing to creation of packaging, photography and advertising— Bergman Associates brought the TECNI.ART (Textureline) brand from a concept to a 38 million dollar brand acquired by the L'OREAL worldwide group in 2002. L'OREAL subsequently commissioned Bergman associates to create their first non-acquired new brands in over ten years for Shu Uemura, to design the new hair styling lines for L'OREAL Professionnel, to create the L'OREAL mass haircare brands vive pro, to modernize the world’s largest cosmetics brand: Maybelline, and to redesign L'OREAL’s most recent brand acquisition: Pureology. While over the past five years, under the creative direction of Robert Bergman and Bergman Associates, the brand Redken has seen almost 100 million dollars of growth to become America’s largest professional brand— and the brand’s growth continues, even in the current economic conditions.
Bergman associates offers the following integrated services: Branding: Brand modernization. Corporate Identity. Logotype design. Brand naming. Package and Product Design: Packaging Modernization. Packaging Production. Shelf-impact Strategies. Advertising: Print and TV Advertising Direction. Alternative Advertising. Marketing. Photography Production and Post-Production: Art Direction. Casting. Graphic design: Collateral design. Signage and Navigation Design. Broadcast Graphics. Editorial Design. Internet Design and Implementation.