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Mega Brute

Client: Newell Rubbermaid

Drawing on our expertise in customer-driven innovation, Rubbermaid Commercial Products invigorated a key product family that was impacted by increased competition and pricing pressures: waste management. We collaborated closely with their internal cross-disciplined product development team, which resulted in more than 350 new concepts and features to expand and energize the family of Brute products. One of which yielded the award-winning MegaBrute, a product with demonstrable improved productivity and ease of use. It should be no surprise that we have delivered similar success across Newell Rubbermaid’s diverse family of global brands.

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