Product Ventures was commissioned by Oreck® to help transform their products from late night televised home shopping to effectively compete at retail. Building off of Oreck’s legacy of lightweight, durability and dependability, Product Ventures brought desirability to the brand. Our long lasting collaborative relationship with Oreck yielded a diverse range of floor care and air care appliances. Informed by Product Ventures in-house consumer research expertise, consumer desired features were incorporated and a cohesive brand aesthetic was established. This created an impressive brand portfolio offering and experience.