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Old Yale Brewing

Client: Old Yale Brewing

Old Yale Brewing is named after the historic wagon road than ran from New Westminster through Chilliwack to Yale, BC, serving the Gold Rush in the late 1800's, and later becoming one of the first incorporated roads in BC. The new Logomark celebrates the brewery's trailblazing spirit (and the great outdoors) with a stylized trailhead signpost.

The reinvigorated "Four Season Lineup" celebrates the outdoors with tongue-in-cheek "outdoor activity badges" and backgrounds borrowed from mother nature. The line-up includes four products in bomber bottles: Knotty Blonde, West Coast IPA, Off Trail Pale Ale and Moon Dance Mango Wheat, plus a 355mL Knotty Blonde can will be available in 6-packs later this year.

Adding to the mystery and adventure of the great outdoors, the brewery's "Tall Tales Series" celebrates the mythical beasts that might find their way into spooky campfire tales, including "Canada's 2014 Best Beer", Sasquatch Stout and the unique Screaming Banshee Irish Cream Stout. Dark and haunting illustrations capture the essence of each "tall tale", with stories about the mythical beasts on each label. Both are available in bomber bottles, with Sasquatch Stout available in a 4-pack of 473mL cans later this year.


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