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Mealtime Smiles Feeding Tools - Product, Branding & Packaging

Client: Dabbldoo

These cute little taste buddies were designed to help foster children’s natural curiosity to learn about and experience new foods in a low pressure, fun and engaging way.

Market research exposed many flaws in current food pick designs, from poor ergonomics, ineffective picks and even dangerous flaws such as brittle materials that can break and become a safety hazard. The goal for Dabbldoo was to develop effective, safe and developmentally appropriate tools that parents and feeding professionals can use to help encourage kids to interact with and eat different foods, especially those that they may not yet be comfortable with.

Developed and thoroughly tested with a pediatric dietitian, the resulting products are safe, easy to hold for little hands and super effective at picking up even wet and slippery foods. The tips are integrated into the character design using the tongue feature, and all three mealtime critters can stand on their own to keep the tongues from touching the table. Made of high quality silicone and nylon, they are very durable and dishwasher safe.

An additional innovation in this collection is the first of its kind food brush! This basting-brush-like tool encourages kids to interact and experiment with sauces, condiments, dips, beverages and more. It has less sauce output than a normal basting brush for the perfect kid-sized portion.

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The brand design for these innovative new feeding tools creates a well defined world for the characters to live, and an integrated experience for kids. The brand look and feel embodies a playful and adventurous spirit, utilising winding, curved script, squiggle lines and illustrations to depict exploration, imagination and creativity.

The mailer box houses a fun surprise: a graphic natural habitat insert for your new mealtime buddies! This extends the usefulness of the box while also creating an environment for the characters to further spark the imagination.


branding Branding & Graphics Character Design color study Food Picks Graphic and Iconic Development Graphic design Kids Feeding Tools Kitchen Tools logo design Logo Design & Branding Packagin Silicone Products Structural Packaging Utensils

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