Our client, HARMAN International, was looking for a way to enhance customers’ online shopping experiences with augmented reality (AR) technology and 3D capabilities for two of their consumer audio brands, JBL and InfinityLab.
HARMAN asked Huemen to develop a cost-efficient, hyper-realistic and interactive 3D product visualization tool for these key e-commerce sites. This platform would give users the opportunity to interact with each brand’s full range of products, without heading to a brick-and-mortar store.
Our team was able to implement this new platform by designing hyper-realistic 3D digital replicas of our client’s products, allowing users to interact and preview products at home through AR.
The key to the success of this project was to establish a new production pipeline process for 3D assets. We needed to deliver highly optimized 3D assets that also fit web-performance requirements. In addition, we were tasked with designing and programing this advanced software product, all in-house. The Huemen 3D/AR platform is the first commercial software product created by leveraging only in-house experts.
While working through the discovery process, the team developed its solution around these requirements:
- Increase 3D asset quality and speed of production at large scale.
- Develop a smooth and engaging user experience without any software bugs or experience gaps.
- Create an ultra-fast system performance for all platforms and browsers.
- Provide an easily scalable and cost-efficient solution.
Our efforts resulted in an online shopping experience that gives consumers a closer look at key product design features and allows them to “try out” products in real environments. Both e-commerce platforms now provide an intuitive and immersive shopping experience while boosting product engagement and conversion.