Dolton & Dex Limited


About Us

Dolton & Dex was founded in 2009 with my long term design colleague James Dex.

Our mission is very clear. We want to design objects that have no compromise. That means no form follows function arguments in the studio! If it’s a Dolton & Dex design it has to work AND look beautiful.

Too often Industrial designers hide behind the form follows function argument, primarily because they are scared to stick there neck out and say

“Look at this! It’s beautiful because I intended it to be”

We believe this has come about through a mixture of laziness and poor training. James and I trained in car design and worked in the automotive sector for just over 10 years. What we do is utilise the emotional triggers that the automotive world has understood for years and translate them into product design.
Our website ( covers a lot of what we do and how we do it. There are a few brief exerts below:

“Emotional product architects
As a passionate, award winning design team, we are dedicated to improving your brand. We do this through the development of products by using high end automotive quality form development and innovative design.
We get it. We understand your product and how you want it to feel, look, smell, stand out and....SELL.
We are emotional product architects. At Dolton & Dex every facet of the design process, ergonomics, engineering, user interface and experience is created to elicit a powerful emotional response from the user.
Humans "feel" before they "think". This informs everything that we do. We understand your products have to connect with the user within seconds and must go on to drive their experience of your brand.”

“Intelligent form
The nature of design is problem solving. At Dolton & Dex we achieve this by adding the magic that solves your problems in the most visually striking way. This makes your business more profitable and your products more attractive. We believe in the concept of intelligent form. The character of an object is port


  • iF product design award iF 2010
  • Design Technology of the year TTI 2009


  • British Design Innovation


  • Jaguar
  • Landrover
  • Porsche
  • Aston Martin
  • Autotxt
  • Evida
  • Gumsaver



Staff Size


Dolton & Dex Limited


  • Industrial Design
  • Branding
  • Packaging

Typical Project Budget

$25,000 - $50,000

Location 1

Pure Offices, Plato Close
Tachbrook Park
Leamington Spa, Warwckshire CV34 6WE
United Kingdom


phone: +44 (0) 1926 678 017

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