Blueland’s mission is simple: “make it easy to be eco” with innovative products in reusable packaging that are convenient, effective and affordable.
MTWO was approached by Blueland's founding team pre-brand to consult on a packaging strategy to eliminate single-use plastics in home cleaning. We designed a range of high-end reusable products for Blueland, including the iconic dishwasher shaker, the tin collection, haircare, and more to come. The design process is derived from a commitment to user-experience, reusability and durability. The aesthetics are rooted in a utilitarian and honest approach to ‘form follows function’.