Whipsaw Inc.

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Cisco Systems Routers

Client: Cisco Systems

In 2007 these routers ushered in a new brand identity for Cisco/Linksys. Mobile magazine said it best: “If most routers look like Volvos, the new routers from Linksys look like Ferrari’s”.

Instead of the typical external stick antennas, we embedded the antennas in a wing that runs around the perimeter of the product. These wing antennas not only improved signal performance but gave the routers a hot new look for a wireless product.

“This product family represents a new focus on creating products with the consumer in mind, and it showcases how Linksys is taking Wireless-N to new levels of design, performance, and ease of use” said Greg Memo, VP, Linksys.

These products have been a big hit, sold worldwide in very high volume.


Awards

Chicago Athenaeum Good Design 2010, iF China 2008


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Industrial Design Research


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