Sony and Wieden+Kennedy tapped SFCD to design and develop apps showcasing the waterproof feature of the Xperia Z series phones. The challenge was to deliver fun experiences that would encourage people to use their phones in water.
After brainstorming ideas with Wieden+Kennedy, we had two favorites: a photo-development app, inspired by traditional darkroom techniques, and a karaoke app, optimized for singing in the rain. Working closely with the Wieden+Kennedy team, we designed and delivered both apps to the client in just a few weeks.
