Reflect Research

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DIY Tax

Client: eTaxSuite.com

Why to people do their own tax return rather than hiring a professional? The answers might surprise you.

We discovered 10 NeedSpaces that describe why people choose to 'go-it-alone' rather than seeking professional help. Read the PDF summary to learn more.

Inspired by the NeedSpaces, we brainstormed hundreds of ideas for tax professionals/brands to attract DIYers (many of these ideas are in the PDF summary).

Lastly, we brought to life one specific idea called SaF Tax Care (view the separate PDF for specific details about this design)


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Design Research DIY ethnographic interviews Service design service innovation services tax services


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