Project Goals
• Leverage consumer product background of new ownership
• Build new brand to launch breakthrough textile technologies
Of Note
• Brand management strategy breaks the rules in the home furnishings and textiles industry
• 3-tiered Sub-brand architecture supports good, better, best marketing
• Consistent packaging system across sub-brands and line extensions
• Simple, and to-the-point product features and user benefits
• Energy-Smart™ seal leverages energy conservation
• Ellery Homestyles ownership credits the strong Eclipse brand identity and structured packaging design system as a key component in the line’s success. The Eclipse brand is now recognized as the voice of authority for Energy-Saving, Noise-Reducing Blackout Curtains.
• Branding strategy and packaging design system grows a “what-if” idea into a multi-million dollar enterprise
