The project was to design and fabricate a new tradeshow environment for Boca Flasher, a manufacturer of LED lighting components and systems which is used in a wide range of architectural applications. The objectives of the project were to create an engaging visitor experience within a 10’x10’ booth; demonstrate the design potential of new LED products; provide product and print collateral storage; and most importantly accommodate plan layout flexibility for different booth re-configuration. The booth was conceived of as a dynamic carved “box of light” and constructed from a “kit of parts” allowing re-configuration of material panels and light fixtures that respond to different exhibit hall locations and customer circulation flows.
