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Product Ventures

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Heinz® Ketchup Fridge Fit™

Client: Heinz®

Revitalizing a Classic

With retail sales flat, Heinz® turned to packaging to drive growth. Product Ventures' consumer-driven, collaborative approach combined research, design and development for a large size bottle that overcame handling and storage barriers inherent in their traditional package. Now category dollars are up, and Heinz® is selling less plastic and more ketchup, which is good for business, the consumer and the environment.

Awards

DuPont Dupont Award for Packaging Innovation 0, IoPP AmeriStar Award 0, Pentawards Pentaward 0

Tags

bottle design Fridge Fit Heinz Ketchup package Design

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