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Client: Gunnar Optiks

Gunnar Optiks are the performance-enhancing eyewear of the digital generation. Digerati, gamers, and those spending long hours behind a computer screen appreciate the lenses’ subtle magnification and glare filtering. In six weeks the Pensar team created a women’s line that embodied Gunnar’s high-tech aesthetic and gave shape to healthy computing. Pensar took it from concept to digital databases of the glasses, ensuring accurate reproduction of the designs by offshore suppliers.


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