When Playtex needed a brand refresh for their number one selling bottle system, they turned to Pensa to create designs that would resonate in today’s market and beyond. The newly-released Nurser debuts a simpler, more iconic form that speaks to the authenticity and clinical reliability of the Playtex brand. In addition to creating an iconic shape, Pensa made subtle but powerful improvements to the function and communication of the Nurser line that are deeply rooted in design research. The clever cap design provides solutions for the entire nursing process. It creates a more compact height for storage while protecting the nipple from germs, and snaps into the bottom of the Nurser to maintain cleanliness and all-in-one storage. Cleaner, more modern graphics provide clear communication.