Ishida Europe is a world leader in the design, manufacture and installation of multihead weighing machines and complete weighing and packing line solutions. For fresh food in pre-formed trays the situation until now has been more of a traditional one, with food manufacturers and packers forced to take a best-of-breed approach. Too many contact arrangements, too little directly-accepted responsibility, too many levels of quality, too many manufacturing systems: all these factors have worked against them in their search for efficiency, consistent quality, economy and lower risk levels. Having amassed the expertise in all these areas, Ishida approached PDT to help them realize their vision; to create the first truly integrated packaging line solution. The redevelopment of all machines presented a unique opportunity and complex challenge; for PDT to develop a unified brand language and ergonomic design solution to suit all line component. PDT developed a foundation of knowledge and presented a range of concepts which addressed the need for a modular, configurable ‘plug and play’ assembly line. Hygienic design (considering the use of appropriate material fabrication and the ease of wash-down), cost reductions and a return on floor space were just some of the key criteria for success. Ishida‘s ability to develop internal mechanical detail whilst retaining the ID intent is testament to PDT’s ability to understand and translate the needs of its clients with ‘informed innovation’. The Flex-Line launched at Interpack in 2011, at which sales returned Ishida’s investment.