McLean Design, Inc.

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Buccaneer Wine

Client: Plata Wine Group

This swashbuckling label, an exclusive for BevMo from the Plata Wine Group, combines the mystery of pirate mythology with a premium wine expectation. McLean Design's use of black sails evokes the romance and excitement of a high-seas adventure — with the glare of a blood-red flag cutting through the dark. This traditional pirate emblem, the skull and hourglass quartered by a cross, dramatizes the presentation as a unique and daring experience.


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Brand Identity Brand strategy Naming package Design print engineering


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