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Off the Runway, into Her Bag

Client: Tampax & Always

After decades abiding by the unspoken rules, Tampax & Always were ready to mix things up. In a space where pastels and butterflies were the long-followed formula, FemCare was ready for a fashionable update. Tampax & Always took a leading role in the revolution, focusing on consumer insights to better understand what their shopper needed—and expected—from a modern FemCare brand.



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