Historically blister plasters have been synonymous with the older generation, but during an exploratory innovation workshop Kinneir Dufort recognised the need for Scholl to attract younger consumers with more active lifestyles and higher disposable incomes. The aim being to move the design identity from ‘granny’s old slippers’ to ‘slick stilettos’ and create a solution that fashion conscious young women would feel comfortable wearing on a night out.
The design solution: easy to apply ‘invisible’ clear gel plasters in a portable ‘compact’ outer pack, has enabled Party Feet to lead the category and successfully engage a new, younger and more affluent consumer group.
