Vessix has a revolutionary system capable of treating high blood pressure with a simple one-minute procedure—up to 60 times faster than today’s standard treatment. Karten Design was tasked with creating a strong visual identity for the new company’s products as it sought funding to test and commercialize its system.
Because the product needed build excitement around a new treatment, we approached designing this medical device the same way we would approach a consumer product—with a focus on high-quality materials and finish, and an evocative, emotional form. Details such as texture and contrast draw people deeper into the product, encouraging closer examination. A brilliant, full-color screen reinforces the simplicity of the 30-second procedure a minimal user interface that guides users through the renal denervation process.
Simplicity is at the heart of the system’s design. Before designers put pencil to paper, our first step was to understand workflow in the cardiac catheterization lab to inform a design that would fit with doctors’ established ceremonies. Our research informed decisions to implement the system as a flexible, cart-mounted device with a single-button operation.
Our design effort has positioned Vessix as a medical technology innovator and helped the company raise $23 million in venture capital to fund clinical trials for its system.