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Kawasaki: Color and Materials Trend Tracking

Kawasaki: Color and Materials Trend Tracking

SKD conducts annual color and materials forecasting to communicate American preferences to Kawasaki’s Japanese design team. Among other research techniques, the team spends time with members of target demographics, looking to discover the life values that help define standards against which to make recommendations. SKD discovers the cultural tremors that are still living under the surface of society, affecting trends that will emerge years out.



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