About Us

FLEX/the INNOVATIONLAB is an industrial design, product development and structural packaging agency that strives to create a new reality: for our clients, for consumers and for our society. We do this by developing new consumer products, structural packaging solutions and professional products.
We are proud to be working for some of the greatest brands around: Heinz, Lego, Skil powertools, Grolsch, Philips, Tefal, etc. Creative thinking is the basis to take these brands further. We translate relevant new insights in user needs and consumer behaviour into products and packaging solutions that re-invent these brands. Often it is all about creating a truly meaningful relationship between people, products and brands.

www.flextheinnovationlab.com

Awards

• IDEA Gold award / FLEXA paint bucket IDSA 2005
• Best of 10 / CableTurtle iF 1997
• Best of Category / AH packaging iF 1997
• RedDot / MisterTwister RedDot 2003
• RedDot / Grolsch beer bottle RedDot 2009
• RedDot /Ahrend 360 chair RedDot 2010
• RedDot / Skill garden tools RedDot 2011
• RedDot / Haffmans CO2 meter RedDot 2003
• RedDot / Hero Fruit2day packaging RedDot 2007
• RedDot / Ooms chairlift RedDot 2011
• CableTurtle part of permanent collection MoMa 2002
• DDA winner / Hero Fruit2day Dutch Design Award 2004
• DDA Winner / FLEXA paint bucket Dutch Design Award 2005
• DDA winner / Lely Baler Dutch Design Award 2010
• 9 O'clock part of permanent collection Stedelijk Museum 1996
• Pentaward silver / Spice packaging Pentaward 2010
• Pentaward silver / Salt packaging Pentaward 2010
• Best of category / FLEXA paint bucket ID annual design reviw 2005
• Honourable mention / Grolsch 33cl ID annual design review 2008
• Honourable mention / TNT mail system ID annual design reviw 2008
• RedDot / Lifehammer RedDot 2012
• RedDot / Freecom harddisk RedDot 2012

Affiliations

• Bno
• NVC