Tethr is the world’s most accurate and longest lasting GPS Dog Tag. As new company, we worked with Tethr on creating a brand that highlighted their differentiation in the marketplace. We highlighted their appeal as a ‘safety blanket’ to give their user’s peace of mind through their imagery and messaging.
The name and brand identity were created to be personal, but tech-forward. The identity reached beyond graphics to the physical device and the user experience of the mobile app. Creating a consistent brand across all touchpoints creates an instant sense of credibility and trust with potential customers, while creating a great experience to retain existing customers.
The scope of the project included brand strategy, brand development, product design, web design, app design, and graphic design.
