Working with the client’s internal marketing team, IDA created a 71-page Brinks product design guidelines document that translated consumer perceptions on an experience to a physical product. In addition, it bridged the marketing point-of-view with the design point-of-view, allowing for product design and development to be repeatable and scalable.
The design language defined and set standards for the Brinks brand in the following areas: brand expression, product form language, materials and processes, and color and finish. This document continues to inform on the design and development of future Brinks products by IDA and Hampton’s internal design team.
