Grocery stores are the primary point of purchase for consumers buying kitchen products, and Bradshaw is at the forefront of this channel. One of the world’s largest suppliers of kitchen related gadgets, they ship over 150 million units per year with a presence in over 45,000 retail locations.
Our goal was to deliver high performance at an affordable price, making excellent housewares attainable for every home. In close partnership with Bradshaw, we implemented the new “Touch” identity across half a dozen families of products, including graters, peelers, zesters, ice cream scoops, measuring cups and more. With the spirit of cooking in mind, our focus was to surpass the industry standard-bearers on all levels.
To achieve this, we executed thorough product performance testing and benchmarking, establishing goals in ergonomics and functionality. Rapid prototyping led us to polished final products, never compromising aesthetics with performance. Premiere but affordable, the Good Cook “Touch” series is where style meets practicality in every kitchen.